Twofour Group companies Boomerang, Twofour Wales and Indus today announce a merger to create one label under the Boomerang brand.
The new company will be led by Managing Director Matt Pritchard. Pritchard, who will begin in his role with immediate effect, was formerly charged with overseeing non-scripted development across the Twofour Group, as Group Director of Development.
BAFTA-Award winning Sam Grace (The Choir, The Apprentice) has been appointed as Director of Programmes, following his position as Executive Producer for Cardiff based Twofour Wales.
The management team will also include Director of Development Shona Baldwin, Head of Production Wil Edwards and Executive Producer Sharon Bennett.
Boomerang will focus on producing factual entertainment, popular factual, documentary and sports entertainment from its Cardiff base.
Andrew MacKenzie, Chief Creative Officer of the Twofour Group, said: “We believe that by creating one strong label in Cardiff we can supercharge the production community in Wales and build an outstanding company. Matt Pritchard is acknowledged as the one of the most creative minds in our industry. In joining Boomerang alongside Sam, Sharon, Shona and Wil, he completes a management team capable of ambitious, award winning television.”
Matt Pritchard, Managing Director, Boomerang, added: “After five enjoyable years at Twofour I am delighted to be joining Boomerang as we look to extend existing brands and develop an exciting new slate of ideas that will ensure our place as a leading production company in Wales.”
Sam Grace, Director of Programmes, Boomerang, said: “I am thrilled to return home to Cardiff to join one of the most exciting production companies in Wales. There is a massive amount of talent available to us here in Wales and I am looking forward to helping Boomerang continue to produce top quality network television from our Cardiff base.”
Boomerang’s hit shows include Posh Pawn for Channel 4 and The Clare Balding Show for BT Sport and BBC Two. Indus Films are the makers of series such as Kate Humble: Living with Nomads (BBC Two), Kolkata with Sue Perkins (BBC One) and World’s Most Expensive Food (Channel 4). Twofour Wales’s output includes Kitchen Impossible with Michel Roux Jr for Channel 4.
Twofour Group also includes Boom Cymru, which produces around 500 hours of content each year for S4C, BBC Wales and ITV Wales, comedy label Delightful Industries, drama label Mainstreet Pictures, Oxford Scientific Films, and Twofour, which produces factual, features and entertainment programming worldwide.