1 x 60 for Channel 4
For the UK’s millionaires and billionaires, shopping has become an art form, and nothing gets them spending more than toys. But while the rest of us search out bargains on the high street, the wealthy get their children’s toys from a network of bespoke, high-end suppliers of luxurious gifts.
Many of us have grown up playing on a traditional rocking horse – but only one very lucky child will get to own a horse covered in over eighty thousand Swarovski crystals. Created by ex professional ballroom dancers Nuno and Rebecca it’s the first step in their plan to break into the world of the super-rich with a dazzling £98,000 price tag.
When Mummy and Daddy own some of London’s most valuable real estate, it follows that their children’s dolls house will be worth £22,500. Hand-made and with every detail correct down to Mummy’s Prada handbag and servants quarters, the dolls house is the perfect way for the elite’s children to start living out their parents’ lifestyles.
And if the car you own is a symbol of your status and wealth – then no wonder Atom Cars think their 20mph electric car is perfect for a child whose parents have £30,000 to spare for the most basic model. It’s not licenced to be driven on a public road – so whoever buys it will need their own racing track or a very long drive…
“World’s Most Expensive Toys” – takes us inside the world of the craftsmen and inventors whose job it is to realise the dreams of Britain’s billionaires for whom the price of their child’s happiness is an open cheque book.