A high end internal communication film for the BT Group. This three minute film was created and produced by Boomerang for BT to announce their £60 million sponsorship of the London 2012 Olympic and Paralympic Games.
Bringing It All Together for London 2012 was the key message for BT to communicate their behemoth technical and staff effort going into the making the most connected Games ever.
Unforgettable Olympic and Paralympic moments sourced and cleared through OTAB were creatively intertwined with footage of behind the scenes at BT cut to an aspirational soundtrack of Electric Light Orchestra’s Mr. Blue Sky.
DIRECTOR – Rhys Evans
PRODUCER – Stacey Burns