Nissan Race Academy:
GT Academy was an outright success story for Nissan in 2008 with the competition winner, Spain’s Lucas Ordonez bringing home more silverware than they could ever imagined or hoped for In his first season as a pro driver. With this in mind, the following year Nissan took the brand in a new direction, into a corporate market offering customers the chance to become racing drivers for the day and for one lucky winner, the chance of a lifetime to race the 370z in the 2010 Dunlop Sport Maxx Cup.
As the TV partner for all GT Academy output, BOOM were trackside at Silverstone for this mini Academy, doing what they know so well, capturing all the highs & lows at this unique event. Promising ‘Innovation & Excitement for all’ both Nissan and Boom delivered.
Shot HD multi-camera with additional in-car contour cameras ensuring nothing was missed BOOM produced a stand-alone 1 x 30’ TV show as well as online content for broadcast on Nissan TV and across the web.
PRODUCER: Ally Jenkins
TRANSMISSION: TV & Digital
DURATION: 1′ 30” TV, 3 x 5’ min web films