GT Academy is a program run by Nissan and Playstation and designed to find the World’s best gamers and turn them into real life racing drivers. Since it started the program has been successful in turning three gamers into professional drivers, Lucas Ordonez, Jordan Tresson and Jann Mardenborough, all three are now drivers for Nissan and are enjoying a successful career.
Boomerang have been producing the GT Academy programs since the life changing competition began four years ago and in 2011 Boomerang was commissioned to produce ‘GT Academy: The Race to Dubai’ a spin off series of 21 x 12 minute programmes to be broadcast over 52 countries on the Eurosport network. It was created to increase awareness of the concept and follow the GT Academy winners. In 2012 we follow the European winner Wolfgang Reip, Russian winner Mark Schulzhitskiy and German winner Peter Pyzera as they trained in the car, on the track, in the gym, with psychologists, in simulators and at races in the hope that the transition from virtual to reality is a successful one. The final goal for them is to race at one of the toughest and most challenging races in the World, the Dubai 24 hours. In 2012 the series has been filmed all over the UK as well as in America and Japan following previous GT Academy winners Jann Mardenborough, Lucas Ordonez and Jordan Tresson as they compete in championships such as the British GT3 and in the LMP2 class of the World Endurance Championships.
The series has gained an audience of 1.2 million viewers a week on the Eurosport network and is also shown on the Eurosport website and the official GT Academy Facebook page. GT Academy Road to Dubai joins the successful portfolio of Nissan Europe, sitting alongside “Sofa to Pro” and “GT Academy”.