In January 2010, Locog announced that the UK television rights for the 2012 Paralympic Games had been awarded to Channel 4. In addition to the 150 hours plus of live coverage of the Games themselves, Channel 4 also committed to providing a huge amount of disability sport programming in the build up to the Paralympics, “bringing Paralympic sport into full public focus before, during and beyond the 2012 Games and delivering a lasting legacy, including altering public attitudes to disability and disability sport”. Nothing like this had ever been done before.
BOOM created That Paralympic Show, Channel 4’s flagship Paralympic & disability sport program. Working closely with Channel 4 we created a 30’ weekly magazine show which forms part of a 3 year, multi platform broadcast package. TPS informs, demystifies and popularises Paralympic sport whilst building the profiles of the World’s elite Paralympic athletes and making household names of our GB stars in the build up to the 2012 Games.
BOOM has worked closely with Channel 4 from the very beginning to ensure that the show sits perfectly in its Saturday early afternoon slot. Rick Edwards brings wit, intellect and humour whilst co presenter and ex GB Wheelchair Basketball player Ade Adepitan adds elite sports knowledge and credibility. The presenting team is completed by Olympic 400m runner and resident action man Iwan Thomas whilst in-depth sporting coverage is brought alive with commentary from Channel 4 World Athletics championships commentator Rob Walker.
EXECUTIVE PRODUCER: Gareth Rees
PRODUCER: Stacey Burns
DIRECTOR: Matthew Tune/Stan Stanworth/Andy Cullen
TRANSMISSION: Channel 4
2010 – 10 x 30’ magazine format shows plus high volume digital content.
2011 – 20 x 30’ magazine format shows (incl live) plus high volume digital content.
2012 – 10 x 30’ magazine format shows (incl live) plus high volume digital content.