Boomerang is a Cardiff based production company. Working with broadcasters and brands we produce factual entertainment, popular factual and sports entertainment programmes in the UK & internationally. Recent shows include Extreme Cake Makers & What Would Your Kid Do?
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Boomerang is a leading Welsh factual entertainment company based in Cardiff making award-winning and ratings-winning programmes across daytime and peak.
Recent shows include: entertainment hit What Would You Kid Do? hosted by Jason Manford (ITV), award-winning international hit Extreme Cake Makers (Channel 4), Posh Pawn (Channel 4) and Sinkholes: Deadly Drops (Channel 5)
Boomerang is part of Twofour. Twofour is part of ITV Studios.


Head of Production

Wil Edwards

Prior to joining Boomerang as Head of Production, Wil worked at some of the industry’s premier broadcasters and production companies (including Atlantic Productions, Wild Dream Films, the BBC and Flextech) across a variety of programming genres ranging from Emmy and BAFTA nominated documentaries, drama, live events and PROMAX award-winning commercials and branding films. He oversees the planning and management of all of the company’s output, which includes 25 series of GT Academy and Boomerang’s burgeoning factual entertainment slate.

Director of Programmes

Sam Grace

Prior to joining Boomerang Sam won a BAFTA as director of The Choir and directed and series produced numerous high profile factual and fact-ent formats including The Apprentice and Maestro at the Opera for the BBC, Undercover Boss, How To Get A Council House and Mission Impossible with Michel Roux Jr for Channel 4 and Long Lost Family and Caroline Quentin’s National Parks for ITV.

Sam is based in Wales and oversees all output from Boomerang’s Cardiff office, including: Extreme Cake Makers, Hidden Restaurants with Michel Roux Jr, Sinkholes: Deadly Drops and World Most Expensive….