Boomerang’s What Would Your Kid Do? nominated for prestigious Rose d’Or Award

What Would Your Kid Do?has been shortlisted in the Game Show category at this year’s Rose d’Or Awards.


The launch of What Would Your Kid Do? attracted 3.9 million viewers and 18% share, smashing the ITV slot average and making it the best performing new factual entertainment show on ITV in almost a year. The show beat slot average by 2.8 share points and performed particularly well with children and attracted one of the channel’s biggest 16-34 audiences. The second series in currently in production.

The show challenges parents to guess how their children will behave in a variety of classroom challenges and real-world activities. Uniquely merging an entertaining game show mechanic with specialist factual child development psychology. The series will explore everything from empathy to lateral thinking, risk taking to rule breaking. In studio, Manford observes alongside the parents as they try to predict what their child will do in each new situation, providing a fascinating, heart-warming and often hilariously surprising insight into the minds of children.