Boomerang’s What Would Your Kid Do? shortlisted for Content Innovation Award

What Would Your Kid Do? has been nominated in the Entertainment Format of the Year category at TBI’s Content Innovation Awards. The Content Innovation Awards recognise innovation from content providers, distributors and technology companies that are helping transform today’s global television industry.

The hit series challenges parents to guess how their children will behave in a variety of classroom challenges and real-world activities. Uniquely merging an entertaining gameshow mechanic with specialist factual child development psychology, the series will explore everything from empathy to lateral thinking, risk-taking to rule breaking. In studio, host Jason Manford observes alongside the parents as they try to predict what their child will do in each new situation, providing a fascinating, heart-warming and often hilariously surprising insight into the minds of children.

The 2018 Content Innovation Awards will be back on the 14th October at the Carlton Hotel.